Freefuse is an innovative video storytelling platform that enables users to navigate branching narratives by making choices at different nodes in a video. The platform empowers content creators to build interactive video experiences, turning passive viewers into active participants. In Phase 3, the client aimed to expand functionality, enhance viewer interaction, and address existing performance issues.
The client needed a development partner to optimize their staging infrastructure, address backend inefficiencies, and introduce new capabilities that would improve user engagement and platform usability. Key requirements included restructuring database and GitHub environments, fixing playback and account-related issues, improving the recommendation engine, and implementing viewer-focused analytics. Additionally, the client wanted better content discoverability, simplified content sharing, and UI guidance to help new users navigate the platform effectively.
To meet the client’s objectives, we delivered the following: