Oodles initiated an internal project to streamline resource support for immersive media initiatives, including AR/VR experiences and 3D environments. The goal was to build a centralized system for managing assets, allocating technical resources, and supporting rapid prototyping for high-impact immersive solutions.

The scope included designing a backend system for tracking resource allocation, integrating media asset libraries, and supporting version control for 3D content. The platform also aimed to provide internal teams with access to rendering engines, performance testing tools, and collaborative development workflows.

We delivered the following:

• Developed a modular backend system to manage immersive media assets and resource distribution
• Integrated support for Unity and Unreal workflows to assist AR/VR prototyping
• Implemented real-time collaboration features for cross-functional teams
• Set up CI/CD pipelines for rapid deployment and testing of immersive modules
• Ensured scalability for future expansion to client-facing immersive media projects