Genie Application Solutions supports growing businesses by simplifying operational workflows. To streamline key departments—marketing, purchasing, and inventory—the client sought a unified ERP system. The project involved implementing and customizing Odoo v18 modules to improve process efficiency, reduce manual tasks, and enable real-time tracking across operations.
The objective was to implement Odoo v18 to centralize and streamline marketing, purchase, and inventory processes. The project focused on module customization, automation of procurement and stock movements, and real-time data visibility. The client required smooth integration of all workflows for improved efficiency, performance monitoring, and better decision-making across departments.
To align with the client’s operational needs, Odoo v18 was deployed with tailored configurations across the required modules. Custom workflows were designed for marketing to automate campaign actions and improve lead tracking. The purchase module was customized to manage vendor contracts, automate reordering rules, and track purchase histories. The inventory module was enhanced to streamline stock transfers, batch tracking, and warehouse operations.
Key dashboards were configured to give department heads real-time visibility into stock levels, procurement statuses, and marketing performance. Reports were customized for actionable insights. Role-based access controls ensured data security while enabling team collaboration.
By consolidating these functions into a single Odoo system, the business gained end-to-end control over operations, leading to improved productivity and data-driven decision-making. Odoo was selected for its modular structure, adaptability, and strong community support.