The Darton Group
LANCER
Lancer:
<= 2 resources OR <=3 weeks effort OR <=$3000 USD
Growth:2 - 4 resources AND upto 4 months OR
upto $30000 USD
Enterprise:Everything else
(Marketing)
Project Description
The Darton Group, a global network of companies based in Asia, specializes in managing the supply chain for high-volume, short lead-time consumer goods across various categories, including electronics, housewares, and cosmetics. Oodles was engaged to craft compelling social media copies, create engaging visuals, and implement strategies across multiple platforms to effectively reach their target audience and boost app adoption.
Scope Of Work
The client approached Oodles to enhance the visibility of their new app, facing challenges in reaching their target audience effectively across various social media platforms. The primary goal was to boost app adoption and engage potential users. To address these needs, Oodles developed a comprehensive social media marketing strategy that included creating compelling content and visually appealing creatives. The areas of work covered included copywriting, graphic design, and platform-specific campaign management. Services provided involved crafting tailored social media copies, designing engaging visuals, and implementing targeted campaigns to maximize reach and engagement.
Our Solution
Our solution for this project encompassed the following services and technologies:
- Developed Social Media Strategy: Created a tailored plan to boost app visibility and reach target audiences.
- Content and Copywriting: Designed engaging social media posts and visuals to drive app downloads.
- Targeted Ad Campaigns: Ran platform-specific campaigns on Facebook, Instagram, LinkedIn, and Twitter.
- Performance Monitoring: Used Google Analytics and Facebook Insights for data-driven campaign optimization.
- Results Achieved: Increased app downloads by 35% and boosted engagement by 50%.
- Tech Stack: Used Hootsuite, Canva, and Google Analytics for campaign management and performance tracking.