Boxitup
GROWTH
Lancer:
<= 2 resources OR <=3 weeks effort OR <=$3000 USD
Growth:2 - 4 resources AND upto 4 months OR
upto $30000 USD
Enterprise:Everything else
(Marketing)
Project Description
Boxitup is a top subscription box brand that curates lifestyle and wellness products for a modern audience. The brand aims to deliver personalized monthly experiences through strategic collaborations with niche product creators. Boxitup needed a digital presence that reflected its vibrant identity while effectively reaching new customers and nurturing long-term subscribers.
Scope Of Work
The client approached Oodles to build a full-funnel digital marketing strategy that would fuel growth and establish Boxitup as a lifestyle brand. They required SEO-optimized web content, creative social media campaigns, performance marketing (PPC), and email automation to retain customers. The core objective was to create consistent brand messaging, increase user acquisition, and optimize conversion rates across digital touchpoints.
Our Solution
Oodles delivered a result-oriented digital marketing campaign with the following focus areas:
SEO and Content Optimization: Researched and implemented high-intent keywords across the website and blog to increase organic visibility and improve domain authority.
Social Media Campaigns: Created platform-specific content calendars and ran targeted campaigns across Instagram, Facebook, and Pinterest to engage lifestyle audiences and build a loyal following.
Performance Marketing: Launched paid ad campaigns on Google and Meta platforms, optimizing for ROAS and targeting high-converting user segments.
Email Marketing Automation: Designed and executed automated email flows for onboarding, abandoned cart recovery, promotional offers, and subscriber engagement.
Brand Identity Enhancement: Developed a cohesive digital brand voice and visual aesthetic to align all marketing channels and strengthen Boxitup’s identity.
Analytics and Reporting: Monitored campaign performance using Google Analytics and Meta Business Suite, refining strategies based on conversion data and engagement metrics.