Technologies Involved:
Digital Marketing
Project Description

The Originals is a vibrant Facebook community where users engage and share posts about various events. Recognized for fostering connections and interactions, the client approached Oodles Platform to update their Facebook header image and create a cohesive brand guideline for event postings. These updates aimed to enhance their visual identity and ensure consistency across their event-related content.

 

Scope Of Work

The client sought Oodles Platform's expertise to refresh their visual identity. Facing the challenge of inconsistent branding, they required a redesigned Facebook header image and a comprehensive brand guideline for event postings. Oodles provided creative solutions to align their visuals with their community's vibrant spirit, ensuring consistency and improved recognition across all event-related content.

 

Our Solution

Our solution for this project encompassed the following services and technologies:

  • Analyzed the client's branding needs and community tone to create a refreshed and engaging Facebook header image.
  • Developed multiple header designs for client review, ensuring alignment with their event-focused identity.
  • Crafted comprehensive brand guidelines tailored to their event posting requirements, ensuring consistent design and messaging.
  • Implemented a posting strategy for event-related content adhering to the new guidelines to enhance community engagement.
  • Utilized Adobe Photoshop and Illustrator for header design to ensure high-quality visuals.
  • Leveraged Facebook’s Creator Studio for efficient scheduling and posting of event content.
  • Achieved improved branding consistency across all event-related posts, increasing user recognition and trust in the community.
  • Enhanced the client's ability to maintain cohesive branding for future event planning and community engagement.

 

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