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Technologies Involved:
Digital Marketing
Area Of Work: Paid Media
Project Description

Elandz Ltd. needed a reliable setup to boost online visibility and generate qualified leads. The business aimed to increase form submissions and meeting bookings via HubSpot. The project involved end-to-end Google Ads campaign creation, performance tracking, and CRM integration to drive measurable outcomes.
Scope Of Work

The client needed a Google Ads campaign to promote a new tour-based website and capture leads through form fills and calendar bookings. The project scope included campaign setup, conversion tracking, HubSpot CRM integration, and dashboard-based performance reporting to improve ad visibility and lead quality.
Our Solution

To address the client’s performance marketing goals, a focused strategy was implemented combining Google Ads, analytics, and CRM integrations. The execution included both technical setup and creative optimization. Key features included:

  • Keyword-Centric Ad Strategy: Targeted high-intent keywords tailored to niche tour categories to attract ready-to-book users.
  • Granular Conversion Tracking: Used Google Tag Manager to define and track events like form submissions and HubSpot calendar bookings.
  • CRM Integration with HubSpot: Enabled automatic lead capture and syncing between landing pages and CRM, ensuring seamless nurturing.
  • Campaign Segmentation: Structured ad groups based on location, tour type, and user behavior to improve CTR and relevance.
  • Ongoing A/B Testing: Regularly tested ad creatives, CTAs, and landing experiences to optimize for lower CPL and better engagement.

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