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Skillful Mind
LANCERProject Description
Skillful Mind, a yoga retreat business offering mindfulness retreats and e-books, partnered with Oodles to run high-performance Meta ads. The project involved end-to-end ad setup, optimization, and the creation of calming, brand-aligned promotional videos to attract participants and boost e-book sales.
Scope Of Work
The client needed Meta ad campaigns that not only drove leads but also reflected the serene and spiritual essence of their brand. Alongside ad management, they required engaging creatives and promotional videos to maximize campaign effectiveness and resonate with their wellness-focused audience.
Our Solution
To deliver on these requirements, Oodles executed a full-cycle solution:
- Planned and executed Meta ad campaigns with continuous optimization.
- Created visually engaging ad creatives using Canva and Adobe Suite.
- Produced and edited promotional videos with DaVinci Resolve for professional polish.
- Integrated natural AI-generated voiceovers with 11Labs to enhance accessibility.
- Aligned all creatives with the calming, mindful tone of the brand.
- Increased engagement and conversions for retreats and e-book offerings.
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