Web Designing Services

5 Ways to Measure the Quality of Your Website Design So many people discuss about a “good” website design. But what exactly a “good” web design consists of? How can someone tell if your web design is working, for instance? And what exactly we need to look for in a good website design? If we don't have a clear and concise metrics for measuring the quality of website design, it's hard to recognize it. Some of the topcustom web designing services can assist in building and measuring a great website. In this blog post, we will look at the 5 critical aspects of a strong and good quality website design. Also, we will look at the questions we need to ask while measuring our website design. So, let's begin. 5 Critical Aspects of a Strong and Good Quality Website Design: 1. Strategy Strategy is the most crucial aspect of an excellent website design. We can't call a website successful if it doesn't achieve what your business needs. So begin by analyzing if new visitors get a clear sense of your offerings when they arrive at your site? Does your website design direct visitors to do what you want them to do? If the answers are not satisfying, your design is not as good as it could be. Go through these questions for evaluating the effectiveness of the strategy in your website design: What is your business domain, and does it reflect on your website? What is the purpose of this website, and if the design accomplishes it? Who is your target audience, and how does the website design take them into consideration? What roles do you have for your audience? Is the design encouraging that action? Define your brand and set specific website goals. Then align your design accordingly. When your website has a clear strategy, it's much more likely to succeed. Also, Read |4 Key Principles Of Web Design 2. Usability Usability takes into consideration, all the practical aspects of what goes into a good website design, such as speed, user-friendliness, security, technical details like sitemaps, etc. Most of these details aren't visually apparent. We don't see a website's security after typing in its URL. Usability can either make or break a working website. If visitors can't find what they are looking for because of poor navigation, they will leave. If pages have a high loading time, both search engines and visitors will notice. Go through these questions to see how usable your site is: How much time does it take for your pages to load? Will your visitors get bored waiting? How easy is it to find information? Is there a search button for visitors? Do all the links work? Does the site work in different browsers? Does your site work on mobile devices? If your website asks for customer's personal details for billing options, is customer information secure? Have we communicated this to the readers? Consider all the ways to make your site as usable as possible. Go to your website considering yourself a visitor and try finding any information. What's more, go the extra mile in terms of security and always protect customers' personal data. 3. Style Beauty may be subjective, but there are certain aesthetic principles to guide your website design. Best designs align with their brands, create positive impressions for visitors, be clean, and complement the content they're communicating. Go through these questions to test the effectiveness of your website's aesthetic: Does the style of your website align with your brand in terms of colors, feel, graphics, etc? Is the style consistent throughout the website? Will the style suit your target audience? Does your website give an orderly or a messy look? Sparse or crowded look? Playful or formal look? How does that look align with your goals? Eliminate any stylistic choices that contradict your brand message. Make sure of the alignment of your logo and website design. Understand your target audience and let that inform your style. 4. Content The two important considerations related to content are readability and usefulness. Readability is important for your visitors. It's because if your visitors can't make out your content, whether that's because it's too small or in a pale color or in an unreadable font, there's no way for your message to get across. Usefulness is equally important. It's because if your content doesn't matter to your reader, you lose him or her anyway. Go through these questions to evaluate the content quality on your website: Are the fonts readable to visitors? Is the contrast enough between background colors and font colors? Is all the text big enough? Will this content be relevant to the reader? Is the content concise but still useful? Does the design make content easy to find? Evaluate all the text on your website. Is it communicating your message effectively? First, will visitors be able to read the text? Second, will the content matter to them? Go for a design that makes all your content useful and readable. Related - How To Keep Your Design Minimal With More Content? 5. Search Optimization There are certain aspects of your website design that impacts search optimization. For instance, search engines don't have the capability to search the graphics on your website. So it is essential to add ALT tags to your image descriptions for search engines to show your graphics. Is your HTML efficient? If not, it could hurt your search rankings. Go through these questions for ensuring an optimized website design: Are all the images on your website optimized with ALT tags? Is the coding on your website efficient? Are there any extraneous lines that we can eliminate? Are the keywords relevant in title tags, meta descriptions, heading tags, etc.? Is there any sitemap? Remember that search engine optimization and website design are not separate matters. Look into the ways your design will affect its search rankings. Then make all the possible adjustments accordingly. Conclusion Based upon the above characterizations, how is your website design working? What are the steps to improve it and make it more effective? Contact our UI UX design company which has our team of design experts that have all the answers to your questions. Image source: Google images

Area Of Work: Web Designing

Ashutosh Chandra

21 Aug 2020

6 Ways to Increase Sales with Responsive Web Design Services We want to make a positive first impression with new visitors. When they come to your website, we want them to take an interest in our products or services and become a customer.If your website isn't up to the mark, there's a risk of setting a negative first impression with your audience. It's because almost 95% of first impressions relate to your website's design. Not only does your website's design make the first impression. But It also has the power to determine if someone becomes a sale for your business. In this blog, we will look at how effective and responsive custom web design services can boost the sales of your business. So, let's begin. How Web Design Improve Sales Web design has the power to increase sales and improve your company's revenue. When users view your website, they determine if your business is credible, based on your design. So, if your existing website design is outdated, visitors won't feel the trust. They will shy away from your site. It will impact on the sales of your business.Revamping your website's design improves your website's credibility. A clean and modern website makes your visitors comfortable in browsing or shopping on your page. As a result, they're more likely to purchase from your business. Improving your website's design can boost its credibility, which will lead to increased sales for your company. A website that has a great design and delivers a positive experience keeps people engaged on your site. It draws the viewers with a visually appealing site. Also, it's a website that's functional and easy for your audience to use. An improved design leads to more engagement and sales for your business.Investing in a professional responsive web design company can assist in driving more sales and revenue for your business. Focus on creating a more visually appealing site that catches your audience's attention and gets them to engage with your content. Also, Read | Top 6 Tips To Employ The Best Web Design Company 6 ways to improve your web design to increase sales We learned about the ways how web design improves sales. Let us now understand how to improve your website's design to drive more sales. 1. Integrate responsive design A functional and responsive website is crucial to boost sales and to appeal to your audience. A responsive design ensures your site adapts to whatever device someone uses. If anyone accessing your website on their mobile device, responsive design ensures that your site adapts to fit the smaller screen. Users will have the same great experience that they would if they accessed your site on a desktop. A website design that's responsive can assist in increasing sales for your business. 2. Make your calls to action (CTAs) stand out on the page To increase sales with web design, it is essential to focus on your calls to action. After your audience is satisfied with the website information, the next step, they look for is CTAs to guide them. CTAs that don't stand out on the page or don't tell your audience how to proceed, misses out on sales. Instead of having a CTA that says, “Click here,” show descriptive CTA like, “Click here to sign up for your free trial!” Create CTAs that pop off your page. Designing CTAs that engage your audience and are easy to find gets more people to click on them. It leads to more sales for your business. 3. Use high-quality visuals It is essential to focus on using high-quality visuals to increase sales with web design. Visuals have a critical role to play in keeping your audience engaged on your page. Large chunks of continuous texts without images in between makes the reading boring. There's also this risk of pushing your audience away from engaging with your site. It also leads users to bounce from your website. Additionally, if the resolution of your visuals isn't high, your audience won't be able to see them. It gives them a bad impression of your site and can make visitors perceive your website as untrustworthy. 4. Create an organized navigation While wondering about how web design improves sales, also look at your navigation. Navigation is one of the most critical aspects of web design. Before investing in a responsive web design agency, focus on building an organized navigation that's easy to use. Organized navigation lets people find your products or services faster and easier. It makes them more likely to become a sale for your business. 5. Use white space [caption id="attachment_51642" align="aligncenter" width="794"] Image source: Google images[/caption] To increase sales with a responsive web design, it's essential to use white space. Most companies make this mistake to not use any white space. They try to fill up every inch of their website with information or visuals. The reality is overloading a website with information and visuals makes it more distracting and overwhelming for your audience. White space is fundamental to good design. It makes a website look clean and keeps your audience focused on crucial information. 6. Speed up your site If your site doesn't load quickly, some users will opt out of your site. Your company will miss out on sales for your business. But some great web design services can improve your site's load time, and therefore, earn more sales for your company. To see your site's current load time, input your URL into Google PageSpeed Insights and see your site's current load time. If your site isn't up to the mark, take Google's suggestions and try to improve your website for loading fast. Invest in custom web design services when it comes to improving your site's design. Conclusion Investing in your website's design assists to increase sales for your business. A beautifully designed website keeps your audience engaged and interested on your page longer.Revamping your website's design can be a big project. But our web design company can take that task off your to-do list. Hire us for building an exceptional and attractive website.

Area Of Work: Web Designing

Ashutosh Chandra

03 Aug 2020

Digital Advertising: Strategies to Advertise Online The internet is the backbone of the ecommerce industry. It has made it easier than ever to set up shop and to turn your passions into an income. But the execution is only half the battle. To keep that shop up and running requires some kind of digital advertising. The good thing today is, with no printing costs, digital ads are a lot cheaper than print ads. Digital ads are something that a reputed brand design agency can craft beautifully. They are also more immediate. Digital ads can take the consumer directly to a web page to make the purchase then and there. It doesn't require persuading a consumer to travel to a brick-and-mortar store. In this blog, we'll look at digital advertising, its goals, and the four steps in the digital advertising process. So let's begin. Digital Advertising Digital advertising is all about distributing promotional content through online channels. In simpler terms, it's advertising for the internet.Design experts or a great brand design company can create compelling promotional content. Online advertising is a separate practice although people often include it as part of a brand's overall digital marketing strategy. Usually, it involves purchasing advertising space for campaigns. But the marketing often prioritizes organic growth through existing channels like email newsletters, blog content, social media campaigns, search engine marketing, and others. We can also weave digital ads into these as well. Also, Read | A Brief Introduction – Impact Of Design On Advertisements The Goals of Digital Advertising The goals of an online advertising strategy vary from campaign to campaign. Likewise, brand identity design services keep up with it. They are likely a component of a business's overall yearly or quarterly goals. Digital advertising, as in the traditional advertising practice, outlines a combination of three general objectives: inform, persuade, and remind. Inform: establish a brand or product awareness Persuade: increase revenue through customer conversion Remind: keep a brand at the forefront of a consumer's mind Now, let us understand the four steps to digital advertising. You might also be interested in - Strategies To Establish An Effective Typography Hierarchy On Your Website The Four Steps to Digital advertising We now know what digital advertising is, how it works, and the different options available. Now, let's dive into the digital advertising process from start to finish. Strategy For your online ads to succeed, begin with a campaign concept backed by research. Begin by articulating the problem we are trying to solve, and then connect this to the audience we are trying to reach. For instance, is a landing page not receiving enough traffic? Tools like Google Analytics uncover demographic information about who is visiting these pages, which gives us a target for growth. Have your past adverts gone unnoticed? Keyword research and search tools like Google Trends show which topics interest people and the questions they have, questions your campaign can answer. If it's a hard time standing out from the competitors, analyze your competitor's current advertising strategy. It gives an idea of what works for them, and customer reviews of their products can tell what aspects of their service are lacking. With your campaign strategy ready, the next step is to set up a formal brief. It will document your plan and everything we need to implement it. We want to account for the following: Campaign title and description Goals and success metrics Target audience Distribution channels Content materials Budget It is always good practice to draft a brief so that all parties involved are on the same page. You might also be interested in - Exponentially Advertise Your Business With Video Animation Services Budgeting Next, take all of your grand ideas from the strategy phase and make decisions about how to make them real. Budgeting and allocating funds is no exact science. It depends on your own revenue goals and the marketplaces we are vying for. Pay particular attention to these three main concerns: People: The medium determines how many people to involve in the campaign. For instance, if it's a video ad, it may require a budget for a video production team. Distribution: Keep in mind that each platform has different pricing models. For instance, social media advertising operates on an auction-like bidding system for advertising space. With the time length for displaying each ad also increases your ad spend. Schedule: Scheduling details the scope of your campaign, both in planning and execution. Production With your strategy, budget, and schedule in place, have a sturdy framework to guide through production. Earlier we made an overall campaign document, but now we need additional, more specific briefs for each aspect of your ad campaign, delivered to the responsible parties. Once we've connected with the talent and delegated the appropriate assignments, work with creatives to keep projects on schedule. Offer regular feedback to ensure that the campaign is coming together with the way we thought. Distribution Now we have done everything we can do to prepare for and produce the ad. Finally, it's time to unleash it into the digital sphere. Every channel has a distinct process for distributing the ad. But make it as simple as following the platform's instructions and uploading your content. It is good to test your ad before distributing it, but even this does not guarantee that viewers respond the way we expect. Sometimes, at the time when your ad goes live and presented to the whole of the internet, new problems may arise. The great thing about digital advertising, though, is that we can check results quickly and implement changes mid-campaign. Conclusion Digital advertising alone can boost sales, promote brand awareness, and connect with your audience in a much faster way. But it is only when we have solid advertising content and design to back it up. Contact our brand design services for assistance in the design part of your digital advertising. Image source:Google images

Area Of Work: Web Designing

Ashutosh Chandra

31 Jul 2020

Designing the Modern Web: Few Simple Truths to Solve Challenges Designing and developing for the web has always been a moving target. Browsers and technologies have been perpetually changing requiring constant evolution of skill set. But there are still some overarching truths that remain. In this blog, we will look at the most commonly overlooked challenges that designers face while designing for the modern web. We need to consider those challenges more deeply as we continue to define the future of web design practice. Now, let's begin. A prototype is not a finished site One of the reasons prototyping has become so important is designers can take visual and UX decisions rapidly. They can take decisions without any knowledge of the code that is necessary to build a site or web product. On the one hand, this is great because strategic and visual problem solving is decoupled from the actual build enabling non-developers to explore the possibilities. But the down-side is that there remains a separation between what a prototype can accomplish and what a real platform or product must accomplish. As long as prototypes are separated from the code and engineering that actually form its creation they will never ever be the same. There will always be a gap between the idea and the reality. Also, Read | Effective Ways Of Building A Website Prototype Attention to detail is as important as the big idea For any given responsive web experience, the number of parts and pieces that need clear user experience definition, visualization, and implementation can be extraordinarily large. Defining, creating, and documenting these to ensure a cohesive experience requires an inherent love of detail. Depending on the flavor of a designer, they may hate the fussy nature of web design. They may just want to design a big idea. For the best web designers, beauty, sophistication, ease of use, and a love of detail are a complete and interrelated package. A website can't do everything The internet has become a humongous place today. Billions of sites doing billions of different things for different reasons. Some designers and clients love cataloging all of the specific design, content, UI, and UX moments they see on the web. They catalog them thinking it may serve as a reference for future website experiences. This is a great impulse. To add to this, websites such as Dribbble are also great for inspiration. They have become a space to showcase idealized UX animation approaches. Those approaches can make sites and apps look way cooler than they can be in reality. Much of this inspiration finds its way into project mood boards. They are of great assistance while working to align on creative approaches and to get people excited. For all of this great inspiration and reference, we know that designers can't make a website do everything we see on the web all at once. You might also be interested in Why To Use Animations In Your Web Design? Form and content are not the same things A website is only as good as the information within it. Over the last two decades, this basic concept still remains the most challenging for clients to understand. Some people still have a hard time grasping the idea that no amount of good design can improve bad content. Developing well-crafted information that includes impressive content, photography, video, illustrations, and audio is the essential baseline for great site experience. A gap of great developers and designers The web would not function as a contemporary communication medium unless those smart developers cared intensely about their work. There have never been enough real good developers on this planet. We always need more. In the case of designers, we may have too many good formal designers in the world. But not enough amazing designers that also know how to work with developers in an integrated and nuanced way. When great developers and designers work in an integrated and nuanced way, they make great experiences. Conclusion Nothing stays the same in today's web, things upgrade with time. Designing and building for the web will always be a fluid evolutionary vocation. Nothing really stays the same and new things are always on the horizon. So, always be prepared for the new changes to see and create. Contact Oodles web design services for more assistance. Image sources: Google images

Area Of Work: Web Designing

Ashutosh Chandra

27 Jul 2020

Most Significant UX Elements for an Ecommerce Store The First Impression First impressions are critical for online stores. It's because customers can easily click on the “x” and reach another alternative company that sells identical products. Therefore, your homepage needs focus. It requires a value proposition. Here, it's wise to share how your company is different from the hundreds of others online. Your first impression is bound to improve when there's a combination of simplicity and call to action items. Also, Read | Dot Voting | UX Research Methodology To Prioritize UX Elements Credibility and Customer Satisfaction Ask yourself if your homepage features any testimonials. If not, then how to build credibility among your customers? Also, if your product pages don't have ratings and reviews then how are your customers going to see which of the items are best? Collection of Filterable Items Big ecommerce platforms generally offer collections of items to guide user tendencies. For example, they feature a grid with the most popular men's shirts or recommended products based on past customer experiences. The goal here is to allow for filtering and comparing when users look at these grids. It's because the galleries and collections of products are just suggestions. Once the user decides to continue with the preset galleries, the filtering and comparison tools come into play. You might also be interested in - UX Essentials Of A WordPress Ecommerce Website Design Bringing users back The average documented online shopping cart abandonment rate currently is around 70%. This is rather high, and it shows that the most successful companies are not those that rely on first-time visitors. Essentially, customers need to be groomed before they start purchasing from your company. So, a system is required to bring back abandoned cart users, bounced customers, and even those who have paid for items in the past. Some tactics for this include: Email marketing software Receipts with specials New offers Social media promotions Contests Sales with countdown timers Free shipping for a certain amount of product bought Offering Quick Customer Service Tabs First impressions are great, but these are soon challenged when a question arises from a user. Most customers have some sort of question, it's wise to have customer service tabs that are impossible to miss. Companies are prone to leaving customer service links in the footers, or in links crammed into the sidebar. This is no good because the customer doesn't have time to visit all over your site. Live chat boxes come in handy, and clear support modules are essential in the navigational menus, or anywhere besides the footer. Fastest Checkout Process Along with secure checkout, prioritize a fast checkout as well. To begin with, get a solid host and an ecommerce building platform along with fewer redirects and caching. It ensures that the actual speed of the website is up to par. After that, test out with customers to structure how the checkout process goes. An ideal situation would be testing for one-click checkout, so aim for this. However, other elements are also involved such as guest accounts that can improve the number of purchases on the site. Pleasant and appealing user experience Pleasant and appealing user experience is more about how people feel after they have purchased from your ecommerce platform. Let's say for example, do they have the links in the receipt to contact the customer service team? Is there any quick module for returning items and printing out a return receipt without any hassles? Is there any space for modification to be made on an order before shipping? UX is an essential element that companies often forget to consider. Clear and stunning images with quick loading Photos are something that customers might still want to see even if products seem dull. People would like to see dozens of photos, from close-ups to panoramic shots. A clear high-resolution image further closes the sensory gap between walking into a store and shopping online. Conclusion The most significant UX elements for ecommerce are sometimes complex, while other times easy. Changing one or two aspects of UX in your ecommerce platform works effectively and moves your ecommerce business towards success. User Experience Design Services at Oodles assist in ideating and building responsive digital designs for websites, mobile sites, and mobile applications. Our UI UX design services fulfill user adoption requirements of emerging and established online ecommerce businesses. Image Sources: Google Images

Area Of Work: Web Designing

Ashutosh Chandra

09 Jun 2020

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