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The Transition Project
LANCERProject Description
The Transition Project, a France-based digital initiative, sought to modernize its web presence to enhance user experience and brand credibility. With a focus on creating intuitive interfaces for its growing user base, the client needed a redesigned homepage inspired by social media platforms. Oodles delivered a layout-driven UI with structured navigation and seamless responsiveness.
Scope Of Work
The client aimed to restructure its homepage to mirror the simplicity of Facebook, MeWe, and Twitter. The challenge involved poor visual hierarchy, limited interactivity, and scattered footer content. The engagement covered UI redesign, layout optimization, theme research, and responsive implementation, tailored to improve user onboarding and engagement across devices.
Our Solution
To fulfill the client’s vision, the team designed a minimal yet dynamic homepage layout using a WordPress-compatible framework. The layout aligned with modern social UX patterns while offering fast load times and smooth user flows. Key implementations included:
- Two-Column Homepage Structure: Left-aligned welcome message with onboarding text and a right-aligned login box for quick access.
- Smart Footer Navigation: Consolidated all key links in a single-line responsive footer styled for mobile-first users.
- Theme Evaluation and Integration: Shortlisted lightweight, customizable themes and integrated one that best supported the required layout.
- Cross-Device Optimization: Ensured pixel-perfect rendering and accessibility across desktops, tablets, and mobile browsers.