Area Of Work:
Customer Relationship Management
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ERP Solutions - Customer Relationship Management
Maximize sales potential and build lasting client relationships by transforming your business data into strategic, growth-driven decisions with Oodles’ custom CRM software development services. Drawing on extensive experience in developing tailored solutions across various industries, our expert team ensures your CRM platform seamlessly supports all essential workflows - eliminating channel complexities, boosting lead generation, elevating campaign performance, and enforcing positive customer engagement for consistent, impactful results.
Maximize sales potential and build lasting client relationships by transforming your business data into strategic, growth-driven decisions with Oodles’ custom CRM software development services. Drawing on extensive experience in developing tailored solutions across various industries, our expert team ensures your CRM platform seamlessly supports all essential workflows - eliminating channel complexities, boosting lead generation, elevating campaign performance, and enforcing positive customer engagement for consistent, impactful results.
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CaptionLabs is a comprehensive infrastructure management and billing application for media hosting, closed captioning, and tape duplication industries. The project required a tailored solution to manage infrastructure, track usage, and handle billing operations efficiently. Oodles provided key services, including work order creation, assignment, review, billing and payment management, freelancer hiring, and employee time card handling.
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The client offers ERP solutions for small-scale retailers, and eCommerce businesses, optimizing processes like financial management. They approached Oodles to develop ERP modules with customizability for independent configuration, and upgrade the Spring framework to version 4.0 to resolve dependency conflicts. Oodles provided a robust and flexible ERP solution, enhancing operational efficiency and supporting business growth.
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Heartbeat: Advanced IVF Hospital Management
Heartbeat is an innovative project focused on efficiently managing clinics and their patients, particularly IVF clinics. Heartbeat approached Oodles to develop a user-friendly web application that facilitates these processes. Oodles provided services including patient registration, appointment scheduling, and clinic management functionalities, creating a robust system that enhances patient experience.
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Delm8 Route Planner is a cutting-edge app designed for the UK market, offering advanced route planning capabilities for delivery drivers. Delm8 required a solution to optimize routes with over 100 stops, ensuring efficiency and precision. Oodles developed a comprehensive application that leverages advanced algorithms, providing a user-friendly platform that revolutionizes delivery operations and enhances productivity.
Top Blog Posts
How Sales Teams Can Benefit From CRM Application Development
In both B2B and B2C enterprises, sales teams work tirelessly to achieve their weekly/monthly targets. Besides, sales managers are responsible for consistently managing their team’s performance while gaining control of the sales pipeline. Staying at the helm of the sales cycle while also keeping their teams motivated throughout the day could be a challenging task. Nevertheless, having a custom-built CRM system in place significantly reduces operational complexities while enabling organizations to improve their sales strategies.
Custom CRM application development helps sales executives to stay on top of their assigned tasks and effortlessly achieve their targets. At the same time, it alleviates the tasks of sales managers, allowing them to assign new targets and constantly monitor their team’s performance and productivity.
At Oodles ERP, we specialize in building feature-rich CRM solutions for cross-industry business use cases. Our custom CRM application development services enable organizations to augment their sales efforts, improve customer satisfaction, and build long-term customer relationships.
In this blog post, we highlight the main benefits that sales teams can avail through custom CRM application development.
Also, Read The Need For Custom SaaS-CRM Software Development
Custom CRM Application Development For Sales Management
According to a HubSpot survey, 75 percent of sales managers reported an increase in their sales revenue post implementing CRM software solutions. Let’s explore the benefits that custom CRM application development delivers to sales managers and customer support executives.
Greater Visibility Into Sales Activities
Custom CRM application development enables business managers to gain complete visibility into their sales pipeline, allowing them to track and monitor tasks being performed by sales reps. Besides, it aids in efficiently managing day-to-day sales operations and keeping close tabs on the performance of sales reps.
Also, Read Odoo CRM vs Zoho CRM: A Technical Comparison With Features
Data-driven Sales Strategies
With a custom CRM software development, sales teams gain valuable insights into customer data and extract meaningful information about customer behavior. At the same time, it gives you access to several business intelligence tools and advanced analytics features for sales data analysis. Using these tools, sales reps can easily identify their customers’ likes, preferences, and buying habits. Accordingly, they can optimize their sales strategies to deliver improved results and drive more conversions.
Effective Task Planning and Time Management
Developing a custom CRM application is a tried and tested way to improve customer experiences as well as sales strategies. Nevertheless, it plays a critical role in streamlining the day-to-day operations of sales teams with effective task planning and time management.
Sales managers can easily assign new tasks to their teams and define targets to achieve sales growth. Similarly, sales reps gain access to an intuitive dashboard that helps them complete their weekly/monthly targets through effective time management.
You may also be interested in reading CRM Software Development For Salon Franchises
The Bottom Line
These were some of the many benefits that custom CRM application development delivers to sales teams. In addition to augmenting sales efforts, custom-CRM aids in improving customer services, thus enabling enterprises to establish long-term customer relationships. Besides, it provides advanced conversational tools to facilitate seamless customer interactions in real-time. However, despite the many benefits, it is critical to choose a trusted technology partner to extract maximum CRM benefits.
We are a 360-degree CRM application development company that excels in building enterprise-grade CRM software solutions for varied business needs. Our development team holistically analyzes your business requirements and formulates effective strategies to enhance business productivity through CRM software development solutions. At Oodles ERP, we use open-source software platforms like Odoo, OFBiz, Opentaps, and ERPNext to build data-driven CRM solutions that are easy to scale. To learn more about our CRM offerings, visit or website or drop us an email at [email protected].
Anirudh Bhardwaj
05 May 2021
Custom CRM Development For The Travel Industry
The travel industry has witnessed a major downfall over the past several months, in the wake of the COVID-19 pandemic. Today, with several vaccination programs underway, the process of reviving the travel industry is on the cards. However, despite the strenuous efforts of the authorities, the fate of many travel companies is still up in the air. Nevertheless, things are starting to improve quickly. Although international travel services (for leisurely purposes) remain suspended in many countries, several countries are promoting domestic tourism with the hope to revive the industry. Therefore, it’s a good opportunity for small-to-medium sized travel agencies to mitigate their losses and gain a foothold in the market.
Custom CRM software development is an effective way for travel companies to reach out to their customers, strengthen sales strategies and improve customer services. Above all, it gives them the opportunity to capitalize on their customer data and develop long-term customer relationships.
This blog post sheds light on the significance of CRM for the travel industry. At the same time, we highlight the benefits of custom CRM development services for small-to-medium travel agencies and tourism-centric businesses.
Also read Custom CRM Software Development For Logistics and Transportation
Why Do We Need CRM For The Travel Industry?
All types of travel businesses (whether online or offline) thrive on their customer reviews, feedback, and positive word of mouth. A travel business can only be successful if it is able to fulfill the customers’ needs and provide hassle-free travel experiences. Besides, it is equally important to maintain healthy customer relationships, which is only possible if your services live up to their expectations. A customer relationship management (CRM) software enables businesses to proactively manage their sales, marketing, and customer service efforts to gain customer loyalty.
Benefits of Developing CRM For The Travel Industry
CRM software development services has become increasingly important for the travel and tourism industry. As the business grows and expands, it becomes critical to upgrade your CRM software to keep pace with the technologies. Given below are the main benefits of developing CRM for the travel industry.
Improved Customer Interactions
Custom CRM software development for travel businesses significantly improves customer interactions and facilitates smooth conversation flow. Besides, it ensures round-the-clock availability to customers belonging to different segments. The latest technological advancements in the field of CRM include the use of chatbots and virtual assistants to automate customer interactions. These AI-powered bots can handle hundreds of customer interactions in real-time and are capable of addressing their basic queries without any human assistance. In case of more complex issues, these bots pass the conversations on to customer support executives.
Smooth Information Flow
CRM for the travel industry facilitates easy information sharing between customers and travel agents. CRM enables travel agents to seamlessly connect with various prospects and assist them with bookings, reservations, and help them prepare travel itineraries.
Improved Customer Service Management
This is the core functionality of customer relationship management software. It enables travel businesses to efficiently manage their customer services in the best possible way and aids in delivering maximum customer satisfaction. At the same time, it significantly reduces human effort by enabling automation across the most critical business areas. As a result, travel agencies can focus on improving their core business processes while also improving their customer service management.
Cloud Support
The modern-day CRM operations mainly focus on cloud-based web application development or SaaS application development services. The cloud-based approach for CRM software development solutions fends off the need for setting up a complex hardware setup and IT infrastructure. Instead, your CRM application is stored on a remote server and is easily accessible anytime, anywhere. All you need is a stable internet connection and a compatible device to access the data. With a cloud-based CRM solution, you only pay for the services you use (monthly/annual payments). Besides, you get unlimited storage access with an added layer of security through secure user authentication and authorization techniques.
Reporting and Analytics
A custom-built CRM for the travel industry gives you access to powerful business intelligence, data analytics tools, and reporting features. With advanced analytics features, travel companies can gain real-time insights into their customer data. In doing so, they can extract valuable information about their customers’ likes, preferences, and buying habits. Companies can use this data to optimize their marketing campaigns and deliver personalized travel experiences to their customers.
You may also be interested in reading AI-based CRM Solutions For Enterprises
The Bottom Line
These were the main factors that underpin the significance of custom CRM software development for travel and tourism. There are many other factors that make CRM a staple element for businesses operating in the travel industry. As we prepare ourselves for the post-COVID epoch, CRM is going to play a critical role in getting travel businesses back on track. It is, therefore, the right time for businesses operating in the travel industry to invest in CRM software development.
Avail Our Services To Custom-build CRM For The Travel Industry
We are a seasoned ERP+CRM software development company that provides custom CRM development services for cross-industry enterprise use cases. Our development team specializes in using open-source tools and next-gen technologies to build high-quality. With a proven track record in custom CRM software development, we have successfully completed several full-scale CRM projects for businesses from across the globe. For more information, drop us a line at [email protected].
Area Of Work:
Customer Relationship Management
Anirudh Bhardwaj
16 Feb 2021
AI-based CRM Solutions For Enterprises
Customer relationship management plays a critical role in improving customer services, augmenting sales efforts, and building long-term customer relationships. CRM application development has become an inevitable need for both B2B/B2C enterprises to strengthen their customer service efforts and enhance customer experiences. However, it is equally important to keep pace with the rapidly evolving technology ecosystem to sustain the cut-throat market competition. Therefore, it is essential to upgrade your enterprise systems from time to time and CRM applications are no exception.
The modern-day CRM systems are equipped with advanced AI tools and business intelligence features that help you gain valuable insights into customer data. Analyzing this data helps understand your customers' likes/dislikes, buying patterns, and thus, plays a critical role in improving customer services and optimizing marketing campaigns.
At Oodles ERP, we provide end-to-end CRM application development services with custom AI features and cloud integrations. We help you extract maximum benefits from your customer data by developing AI-enabled CRM software systems with advanced analytics features. Our development team has years of industry experience in custom CRM software development services for cross-industry business use cases.
This blog post sheds light on the significance of artificial intelligence for CRM application development. At the same time, you'll discover how enterprises can benefit from AI-enabled CRM software systems to manage their customer relationships.
Also readAugment Your Sales Efforts With Odoo CRM Development
Artificial Intelligence and CRM
An AI-CRM software unlocks a string of benefits for enterprises as it renders the best support for data processing/analysis. Furthermore, it lets you accurately predict your customer behavior and requirements for intelligent decision making. Let's take a closer look at the main features of AI-powered CRM systems.
Automated Data Capturing
AI-enabled CRM software incorporates intelligent CRM tools that automatically fetch data from different sources like websites, social media, and messaging apps. Companies can use this data to improve their marketing campaigns and deliver personalized user experiences to their customers. Automated data capturing also paves the way for customer segmentation and facilitates effective customer targeting based on various parameters like gender, age group, geographical location.
Big Data Analytics
Businesses operating in all major industries produce huge volumes of data every day. According to experts, this data holds immense significance and it can provide valuable information about customers. However, most of this data is unstructured and thus, hard to process and analyze. Besides, the sheer volume of data makes it difficult to dissect in the absence of an AI-powered software system. Big data is a term that describes these large datasets and big data analytics tools enable organizations to process and analyze this data.
Lead Management
Using AI-based CRM systems significantly improves sales activities by enabling organizations to efficiently manage their inbound/outbound leads. Besides, they get access to advanced features such as automated lead tracking, lead nurturing, lead scoring, online acquisition, and GeoIP. Intelligent CRM systems also let you run automated lead campaigns to pitch customers in accordance with their lead segments.
Predictive Analytics
The availability of predictive analytics tools in AI-CRM systems enable enterprises to predict their customers' response to a particular product or service. As a result, these tools facilitate intelligent decision making and aids in optimizing marketing campaigns. As a matter of fact, a majority of enterprises use predictive analytics tools to fine-tune their marketing strategies with improved customer targeting. At the same time, predictive analytics plays a vital role in delivering personalized customer experiences across different channels.
You may also be interested in readingThe Importance of CRM Solutions For eCommerce
The Bottom Line
The implications of artificial intelligence in customer relationship management are game-changing. The advent of AI in CRM application development is poised to change the way most businesses handle their sales, marketing, and customer service operations. Despite the benefits, only 12 percent of organizations are using AI tools to manage their CRM operations. Therefore, AI-CRM application development will help you edge ahead of your competitors and gain a foothold in the market. It is, therefore, high-time that you should consider investing in AI-powered CRM software development solutions to boost sales and deliver maximum customer satisfaction.
Why Choose Oodles ERP For CRM Application Development?
We are an ERP development company that specializes in building AI-enabled CRM software solutions to address varied business requirements. Our enterprise-grade CRM software development services enable cross-industry businesses to improve their customer services, boost sales, and build healthy customer relationships. We use open-source software platforms like Odoo, OFBiz, Dolibarr, ERPNext, and Opentaps to accelerate the software development lifecycle and significantly reduce the overall project costs. Our development team is proficient at implementing complex AI and machine learning algorithms to enhance customer relationship management processes. We have successfully completed several full-scale CRM projects for startups and small-to-medium enterprises from across the globe. For project-related queries, drop us a line at [email protected].
Area Of Work:
Customer Relationship Management
Anirudh Bhardwaj
22 Jan 2021
Steps To Achieve Digital Transformation Through CRM Software Development
In today’s competitive market, running a business successfully requires sheer diligence and a proactive approach to capitalize on the opportunities. Amongst many factors, customer feedback is something that goes a long way towards strengthening a brand’s online presence. It’s quite evident that maintaining good customer relationships is the stepping stone to a successful business strategy that propels revenue growth. At the same time, it is essential to adopt an omnichannel approach to effectively target your customers across multiple channels. Besides, using business intelligence tools to optimize marketing campaigns and sales strategies gives you an edge over your competitors.
Custom enterprise CRM development provides a one-size-fits-all solution to address the aforementioned business requirements. Therefore, it plays a critical role in improving business performance and helps you sustain the cut-throat market competition. Above all, developing a CRM solution is a tried-and-tested way to catapult sales growth while also significantly reducing operational costs. Therefore, if utilized wisely, CRM can be the most valuable asset for any business.
This article highlights the apparent benefits of custom enterprise CRM development and delineates critical factors that one should consider while opting for custom CRM development services.
Also, Read CRM Software Trends To Watch Out For In 2022
What Makes CRM Software Imperative To Business Success?
A custom-built CRM software can be a game-changer for small businesses that would otherwise struggle to gain traction in the market. In the absence of an integrated CRM solution, managing customer interactions can be increasingly arduous. A fully-integrated CRM software single-handedly manages sales, marketing, and customer services with the virtue of business intelligence and automation tools. At the same time, it helps you gain valuable insights into customer data to identify their likes, preferences, and buying habits. Enterprises can use this data to optimize their marketing campaigns and strengthen their sales strategies for effective customer targeting. Besides, enterprise CRM development aids in delivering personalized shopping experiences, which in turn, lets you build long-term customer relationships and helps you gain customer loyalty.
Factors To Consider While Opting For Enterprise CRM Development
Developing a custom CRM app could be the most prudent business decision that would supercharge your marketing and sales strategies. However, the choice of CRM significantly impacts the software performance and sales productivity. Since it’s a one-time investment, it is critical to choose the right CRM solution that best addresses your business requirements. Therefore, it is advisable to shortlist several CRM vendors after a careful assessment of the following factors. Subsequently, you can make the final decision and select the CRM vendor that best suits your business requirements.
Also, Read Developing CRM Software For Sales Process Automation
Business Requirements Analysis
The first step is to perform a careful assessment of your existing business model and analyze its software requirements. You must also be specific about the features that you want to implement as well as the end-results that you are expecting. For this reason, custom enterprise CRM development makes more sense rather than opting for off-the-shelf systems. By developing a CRM solution, you can customize it to suit your business-specific needs and ensure it fulfills all your business requirements.
Capital Investment Bandwidth
While developing a CRM application, you must be expecting faster recovery of your capital investment and a good ROI. For all we know, the last thing you want is to overspend on a software that would be of little to no use at all. It is, therefore, critical to identify and freeze your capital investment bandwidth beforehand to avoid unwanted contingencies or future losses. Even if it takes several brainstorming sessions before you get a ballpark figure, it’s definitely worth the time invested.
Required Features and Functionalities
While finalizing your capital investment bandwidth, it is crucial to figure out the features and functionalities that you want to implement. That is, in fact, the whole purpose of custom CRM software development i.e implementing custom features and modules. In doing so, you can significantly control your capital expenditures while also achieving the required functionality.
Number of Integrations Required
Another important factor to consider is the number of integrations that need to be done. It includes integration with proprietary software, enterprise modules, middleware applications, and third-party applications or services. It is advisable to chalk out a well-defined contingency plan, listing down the most crucial integrations and ruling out the nonessential ones.
You may also like to read CRM Application Development For Small-Scale Companies
Conclusion
It’s quite evident that CRM software is an excellent tool that not only improves customer service but also plays a critical role in targeting potential customers. Moreover, CRM has become a staple element for most businesses that goes hand in hand with core business functions. However, it is equally important to choose the right solution for your business to extract maximum benefits. It is advisable to seek consultation from an experienced ERP consulting company to ensure you move in the right direction. Furthermore, instead of hiring developers, which can be both expensive and time-consuming, you choose to outsource a reliable technology partner.
Why Choose Oodles ERP For Custom Enterprise CRM Development?
We are a 360-degree ERP+CRM application development company that specializes in developing data-driven enterprise solutions for varied business needs. Our custom CRM development services focus on improving customer interactions and augmenting sales efforts with reduced manual strain. We use open-source platforms like Odoo, OFBiz, ERPNext, and Opentaps to develop performance-driven business solutions with custom features. Our seasoned developers are skilled at implementing business intelligence and data intelligence features to upscale your marketing and sales efforts. For more information, visit erpsolutions.oodles.io or drop us a line at [email protected]
Area Of Work:
Customer Relationship Management
Anirudh Bhardwaj
22 Feb 2022
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