Design - UX/UI Design Services

Businesses generally are in need of a UX audit when they are not satisfied with how their product is performing. What's worse is, they don't even know the reasons why it is happening. So, most of them hire a UX consulting agency for analyzing the data to amend the situation. This is where the role of UX audit comes into play. Premises of a UX Audit UX Audit is a special assessment designed to check how your product is performing in terms of usability and user experience. It enables us to examine and rate software products, which enables stakeholders to see what requires improvement. UX Audit usually consists of four phases: Exploratory Research - The aim of this phase is to learn more about your product, both in terms of its challenges and your business goals. Deep Analysis - At this stage, we turn data into insights by leveraging Google Analytics, Hotjar, and other analytics tools. We also conduct market research to better understand the specific character of your line of business and to find competitive solutions. Actionable Recommendation - Ultimately, we turn insights into data-driven recommendations for UX improvements. Action Plan - It shows the next steps we need to take, with a roadmap for improvements. It enables your product to reach its full potential. Who should consider a UX Audit? UX consultants perform UX Audit to assist product owners, founders and marketers detect errors that they cannot perceive without it. It's due to too much involvement with the product. Product Owners: who want to identify and fix problems that occur in the user interface Marketers: who are seeking ways to improve campaign conversion and wonder if the product properly plays its role in the customer journey Founders: who has access to the prototype and want to identify errors before moving to the development phase. It is much cheaper than fixing a finished product. Benefits of UX Audit Following are the 6 benefits of conducting UX audit for your product: 1. To redesign your product based on solid data, and not on predictions The product shows symptoms but we don't have data to find out the cause and to fix its problems. While performing the UX audit, we gather all available data at the very beginning. Then we look into the advised tools we should use for gathering more useful info. We look into the following factors: Review of business and user objectives Conversion metrics Customer Care data Sales data Traffic/Engagement Compliance with UX standards Usability Heuristics Mental Modelling Wire-framing & Prototyping UX Best Practices. 2. To move in the right direction and gain new product perspective While working constantly on a product, we begin to miss certain bugs or logic flaws. It's because we begin looking at it too objectively. The same goes for content. For the users who see your product for the first time, is USP and communication of your product clear to them? Are there any business jargon in your product descriptions? Fresh looks enable us to pick up those flaws, and point us in the right direction. 3. To compare your product with competitive solutions Conducting a good competition analysis enables us to define key success factors in the industry. It assists to find out what supported its leaders to achieve their position, and what made others stay behind. We will also understand our weaknesses and strengths when compared to the competition. It will assist us to improve our advantages and eliminate flaws. It gives us a chance to stand out from the crowd and provide unique value. 4. To learn how your users behave and get to know them better We conduct a product cognitive walk-through to know it from the user's perspective. We will learn how our product fairs when it comes to achieving user goals, errors encountered by users, and compliance with business standards like Nielsen heuristics. This analysis provides qualitative data. We gather quantitative data from tools like Google Analytics, Hotjar, Firebase, or Mixpanel. Apart from the standard user acquisition channels or web traffic analysis, we'll check how users behave when using our product based on heat maps and session recordings. It enables us to realize if our product is intuitive and if users behave as we expected. 5. Save expenses on development If it's not possible to identify the problems, then don't design the solutions. A UX audit product is a report. It contains a UX improvement roadmap as well as suggestions regarding the value of your software. This improvement plan enables us to smoothly move to the redesign phase. During this phase, we will prepare only the essential additions and features. Then we will begin the development phase. It assists us to avoid making wrong decisions and taking your product in the wrong direction. It saves us from wasting time and money on costly programming work. 6. Increment in the profit Implementing all those suggestions for changes will not only reduce costs but also increase profits. Also, improvements in the value proposition and communication will make your users understand your product faster. When we will find and eliminate distractions on the purchase path, it will increase conversion. Also, to streamline the onboarding and making a product more intuitive makes your customers more satisfied with your product. It results in a higher Net Promoter Score, lower churn rate, and an increased number of referrals. Conclusion Follow-up is the key to a successful product. Professional UX audit service assists to find errors that require fixing and discover new ways to increase ROI. Not implementing the suggestions for improvements from them will change nothing. So, contact our UX consulting services for assistance in conducting a UX Audit and Product redesign.

When businesses don't focus on a specific segment of users, they tend to generalize their users. But in most cases, it's better to be specific than to generalize, and a UX consulting agency can assist in that. When businesses generalize their users, they focus on the entire market. But only a few businesses in the world are large enough to supply the needs of a whole market. Businesses understand that some people are more important to their business than others. That's why proper targeting is an essential part of an effective product strategy. Even the large companies typically break down their users into segments. Then they decide which segments to focus on in different scenarios. In this blog, we will understand the concept of user segments and the steps to segment the users. So, let's begin. User Segmentation User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. The underlying idea is that those groups will likely have comparable behavior and probably respond similarly to marketing/product activities. When it comes to product design, teams collect a lot of data about their users. One of the biggest reasons to build user segments is to make that data actionable. By segmenting the audience, businesses can tailor content and features to serve their audience (i.e., leverage contextual data in your messaging or features). The better product teams are at segmenting their users, the more personalization they can offer each group. Marketing and Experience Segmentation Depending on the goal of segmentation, it's possible to define two types of segmentation: Marketing Experience Marketing segmentation focuses on creating effective marketing strategies for a product's target audience. Generally, a market segment consists of a group of people that: Have a common set of needs that they want to fulfill using your product. Are distinct from other segments (different segments have different needs). Respond similarly to a market stimulus. Communicate with each other. Since they have a shared set of needs, they can form communities and share the message with their peers. This is the most powerful. The goal of marketing segmentation is creating a message that resonates with a segment, making it circulate inside a segment (word of mouth). By segmenting users, it's possible to create a more efficient marketing campaign for end users. Experience segmentation model is a start-to-finish series of interactions a user has with a product. This type of segmentation typically focuses on understanding the needs of users with different levels of expertise. By segmenting users, it's possible to create a better user experience for end-users. For example, companies can learn the needs of experienced users and create product shortcuts to make the process of interaction with a product more efficient for them. User Characteristics for Performing Segmentation It's important to layout the information about your users in a way that will assist your teams to understand them. In its basic form, user segmentation is based on the following four parameters of a user: Demographic: Properties like age, gender, education level, occupation, or income level. Geographic: Geographic areas, such as countries, regions, or cities. Behavior: Behavioral patterns that users experience toward using a particular product. These can include buying behaviors (spending and consumption) and desired benefits. Technology: The level of users' tech-savviness. User Segmentation and User Personas The characteristics listed above tell what information to collect about your users, but they don't tell the reason for doing it. The ultimate goal of product design is to create product features that solve the user's primary needs as best as possible. Different user groups have different needs and desires, and it's essential to conduct research to understand the needs before creating segmentation.Begin by creating user personas for using it as a summary for the user. Collect information about real people who interact with your product and start to find patterns; where the characteristics of users overlap, and build an archetype, or persona, that represents those users collectively. This knowledge assists in adjusting product design to create better usability for them. Here are a few things to focus on when working on personas: Psychological aspects of a target audience User behavior Cultural segmentation Ways to Conduct User Segmentation To get a successful outcome from user segmentation, follow these few simple steps: State the goal of segmentation upfront It's essential to understand what we want to achieve by segmenting our target audience. For example, the goal of segmentation might be to optimize a sales channel. In this case, we might want to identify a group of users to sell a new product. Select the research methods to use and the data to collect according to that goal. Measure user engagement The ultimate purpose of product design is to make the product more valuable for people who use it. User actions enable us to see the paths participants took while performing their tasks, as well as the outcome of interaction, be it successful completion or abandonment of the task. Thus, after getting a grasp on your entire audience, take a few users that match a particular user persona, and track their user journeys to find patterns. Then use this information to create segments. When creating a user segment, pay attention to these aspects of a user journey: Time users spend interacting with products Customer journey milestones Factors causing abandonment of carts Analytics tools like Google Analytics or Hotjar assist in tracking user behavior data and the paths that users take. Still, it's useful to use additional tools like surveys and interviews to understand why users interact the way they do. Conclusion User segmentation is an essential part of user research because well-defined segmentation enables for a powerful action. Also, using user segmentation assists in adopting a particular perspective on a problem. When businesses perform user segmentation, they are able to provide a tailored experience to their users. Contact Oodles UX consulting services for more assistance related to user-segmentation.