FRAC Labs, a leading diagnostics and scientific consulting firm, partnered with Oodles to enhance their digital intelligence capabilities. They sought an AI-driven solution to streamline data interaction, improve user engagement, and make scientific services more accessible through intelligent automation and personalization.

The project aimed to integrate artificial intelligence into FRAC Labs web presence to simplify service discovery and improve operational efficiency. The client sought Oodles for smart content architecture, AI-assisted user interactions, and scalable backend systems to automate service delivery and improve decision-making.

To fulfill the client’s vision, Oodles delivered an AI-enhanced digital platform tailored to the specialized needs of scientific research users. 

Key features include:

• AI-Powered Service Discovery: Used NLP models to interpret user queries and suggest relevant services dynamically.
• Interactive Knowledge Engine: Deployed a custom-built FAQ system trained on domain-specific terminology to improve user understanding.
• Smart Form Automation: Integrated AI-assisted forms that adapted to user inputs, ensuring faster conversions and more accurate data capture.
• Scalable Backend with Automation Hooks: Enabled automated triggers for inquiry handling, lab service categorization, and internal routing.