The AajTv India Today app enhancement project focused on modernizing the Android mobile application to deliver a smarter, faster, and more interactive news experience. Additionally, the app needed performance optimization for a smoother user journey and analytics integration for behavioral insights. With an emphasis on sleek UI/UX design, the project aimed to engage a diverse user base with accessible and up-to-date news coverage.
The client approached Oodles to enhance the AajTv India Today Android news app with key upgrades. Requirements included new features like personalized news feeds, live streaming, and offline reading, along with performance improvements, responsive UI/UX design, and post-launch support.
Oodles delivered a revamped and user-centric mobile news experience through the following: