Adaptive TV was built to deliver a hyper-personalized video streaming experience that adjusts in real time to viewer context, preferences, and bandwidth. Oodles developed the core streaming engine along with dynamic UI components to ensure uninterrupted, relevant, and high-quality playback across mobile, desktop, and smart TVs.

The client needed a content streaming platform that supports adaptive bitrate streaming, viewer profile-based content recommendations, and multi-device compatibility. The system also had to include real-time engagement tracking and admin-level content controls.

• Built adaptive bitrate streaming engine with HLS and MPEG-DASH support
• Integrated AI-driven recommendation engine using TensorFlow models
• Developed multi-device UI with React Native and web interfaces
• Enabled real-time tracking of viewer behavior and watch duration
• Created admin panel for video uploads, tagging, and analytics
• Optimized CDN distribution for global low-latency delivery