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Zupotsu Social
LANCERProject Description
Zupotsu is a sports marketplace connecting athletes, teams, and enthusiasts with products and services tailored to their needs. Facing low user interaction and fragmented messaging across digital platforms, the client approached Oodles to strengthen their visual identity and digital presence through purposeful graphic design across social media and email channels.
Scope Of Work
Oodles was engaged to elevate Zupotsu's digital presence through a structured graphic design engagement covering social media, email, and brand communication. The scope required designing assets that could cut through a competitive sports tech landscape and communicate Zupotsu's marketplace offering clearly and consistently. Beyond individual asset creation, the engagement involved establishing a visual and messaging framework to ensure every touchpoint felt cohesive, on-brand, and purposeful.
Our Solution
Oodles delivered a graphic design engagement for Zupotsu spanning content creation, email design, and brand communication standardisation:
- Social Media Assets: A series of platform-specific social media posts were designed using Canva, each crafted to articulate Zupotsu's marketplace proposition and drive sustained audience interaction across sports communities.
- Email Design: Targeted email campaigns were designed and executed via Zoho, structured to nurture prospects at different stages of engagement while reinforcing Zupotsu's visual credibility over time.
- Brand Communication: A standardised visual communication framework covering messaging hierarchy, tone of voice, and design guidelines was established to ensure consistency across every channel Zupotsu operates on.
The coordinated graphic design approach improved Zupotsu's digital visibility, strengthened audience engagement, and positioned the platform as a credible, consistent presence within the sports marketplace.