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Technologies Involved:
GOOGLE ADWORDS
Area Of Work: Paid Media
Project Description

Aymen Berrairia approached Oodles to resolve conversion tracking issues across Google Ads, Google Tag Manager, GA4, and Shopify. Despite active traffic, conversions were not being recorded accurately. The setup involved multiple tag containers, unclear integrations, and missing tracking on key pages, leading to unreliable reporting and limited campaign visibility.
Scope Of Work

The project focused on auditing and fixing the complete tracking setup across GTM, GA4, Google Ads, and Shopify. This included identifying incorrect tag implementations, resolving container conflicts, ensuring event tracking across all key user actions, enabling checkout tracking, cleaning GA4 property data, validating tracking accuracy, and verifying the setup through testing and live walkthroughs.
Our Solution

Our solution for this project focused on fixing the root tracking architecture rather than surface-level issues:

  • Identified conflicting GTM containers and aligned the entire setup under the correct container actively used on the website, eliminating fragmented tracking across tools
  • Discovered that conversion loss was due to missing GTM implementation on Shopify checkout and enabled event tracking on checkout to ensure purchase data flows correctly into Google Ads
  • Cleaned GA4 property by removing irrelevant domains and validating proper connections between GA4, GTM, and Google Ads for accurate data attribution
  • Validated all events including page views, checkout, and purchases using Tag Assistant and real-user simulation to ensure tracking reliability across the funnel
  • Diagnosed Google Ads tracking errors as bot-related rendering limitations instead of actual failures, ensuring clarity on reporting discrepancies and preventing unnecessary rework

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