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In the evolving digital prenatal care ecosystem, expecting parents increasingly seek secure, accessible ways to relive and share ultrasound moments beyond clinic visits. BabyFlix connects imaging centers and families through a cloud-based ultrasound gallery. Facing performance limitations, slow uploads, and video processing inefficiencies, BabyFlix partnered with Oodles to modernize its platform architecture and elevate user experience.
BabyFlix engaged Oodles to stabilize and optimize its prenatal media platform, experiencing frequent application dysfunction, delayed video uploads, and growing processing backlogs. Our team performed a comprehensive assessment of the existing system architecture, media workflows, and streaming infrastructure to identify performance bottlenecks impacting scalability and usability.
Key Responsibilities:
• Analyze and remediate application performance and stability issues
• Optimize ultrasound video upload and processing workflows
• Enhance media storage, transcoding, and delivery pipelines
• Improve streaming responsiveness across devices and networks
• Modernize backend architecture for scalability and reliability
• Ensure seamless accessibility for clinics, imaging centers, and families
Oodles partnered with BabyFlix to transform its prenatal imaging platform into a high-performance, cloud-optimized digital experience. By reengineering media workflows and strengthening streaming infrastructure, we enabled seamless ultrasound uploads, faster processing, and reliable global access for users and healthcare providers.
Key Implementations Included:
• Automated ultrasound video uploads using AWS S3 event-triggered workflows integrated with Kaltura
• Enhanced video streaming delivery leveraging Wowza-based streaming infrastructure
• Native iOS application development using Swift for improved performance and usability
• Optimized content management architecture powered by Drupal and MySQL
• Intelligent media handling enhancements supported by IoT and machine learning integrations
• Performance tuning, eliminating upload backlogs, and improving application responsiveness
Through this collaboration, BabyFlix strengthened its position as an innovative prenatal digital experience platform, enabling families to securely capture, preserve, and share life’s earliest moments with speed, reliability, and ease.

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I wanted to thank you and congratulate you all on a major deployment milestone launching the latest IVS code. Great job".