Ronald Bakker approached Oodles to create short-form ad videos for Avalore Jewelry targeting women aged 50+ in the US via AppLovin placements. The objective was to replicate high-performing ad formats using AI-generated visuals and voiceovers while maintaining strict control over pacing, tone, and product accuracy to match audience behavior and improve conversion potential.

The project focused on producing 25–40 second ad creatives aligned with existing winning formats. This included replicating competitor-style videos, using AI avatars and voiceovers, maintaining slow pacing for older audiences, integrating product collections and offers, ensuring product-visual consistency, and delivering multiple versions with iterative revisions based on detailed feedback.

Our solution for this project involved a structured execution approach focused on precision and alignment:

• Reverse engineered competitor and best-performing ads to extract structure, pacing, and hook patterns
• Built videos using AI-generated avatars and voiceovers tailored for a 50+ audience with controlled pacing
• Ensured strict alignment between script, product visuals, and on-screen elements to avoid inconsistencies
• Recreated ad formats to match expected performance benchmarks rather than introducing new creative directions
• Iteratively refined outputs based on feedback related to product accuracy, naming corrections, and visual mismatches
• Delivered multiple variations including versions with and without subtitles to support reuse and scaling
• Rebuilt missing assets from scratch and corrected inconsistencies in product visuals across scenes
• Structured videos around offer-first hooks and collection-focused storytelling aligned with platform behavior