Noms Candies, led by Sara Michael, approached Oodles to create short-form brand and product videos for a new candy flavor 'BUBE', designed for digital platforms. The requirement was to develop visually engaging ads using a mix of AI-generated visuals and real product assets while maintaining clarity, realism, and strong first-second hooks to capture attention and drive engagement.

The project focused on producing short-form brand and product videos from concept to final delivery. This included AI-based visual generation, motion graphics, product-focused edits, and integrating real product images. The scope also covered refining hooks, improving pacing, aligning visuals with product accuracy, and iterating across multiple revisions to match evolving creative direction.

Our solution for BUBE focused on building high-converting video assets while adapting to changing expectations around realism and structure:

• Developed initial concepts using AI-generated visuals and motion graphics, then refined outputs by integrating real product assets to improve authenticity, texture, and visual consistency
• Shifted from raw creative ideas to structured short-form ads with stronger hooks, tighter pacing, and clear product focus to improve engagement and usability
• Designed product interactions and key scenes such as reveals and transitions to remove visual inconsistencies and ensure alignment with actual product appearance
• Continuously refined pacing and early-frame engagement by reducing slower segments and improving flow to retain viewer attention within the first few seconds
• Iterated across multiple versions to address feedback on quality, realism, and direction while maintaining continuity, timelines, and final output standards