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Technologies Involved:
CANVA
Area Of Work: Social Marketing Videos
Project Description

Pedigri, led by Solange Polanco, required a short-form promotional video system for a mobile application focused on breeder onboarding. The objective was to create a 15–20 second vertical video that introduces new members with a strong sense of exclusivity and community. The output needed to resonate with a Latin American audience while remaining reusable for continuous onboarding use.
Scope Of Work

The project involved designing a 15–20 second vertical promo video in both English and Spanish, along with a fully editable After Effects template. Key elements included dynamic intro animation, breeder reveal, flag integration, and CTA with localized store badges. The template had to support easy replacement of names, flags, and images while maintaining consistent branding and motion flow across repeated use.
Our Solution

Our solution for Pedigri focused on building a scalable and reusable content system rather than a one-off video asset:

  • Developed a modular After Effects template designed for repeated onboarding use with editable layers for breeder name, images, and country flag.
  • Structured a high-retention video flow with a mystery-driven intro, silhouette reveal, and progressive information disclosure to build anticipation.
  • Implemented a flexible flag animation system to support multiple countries without breaking visual consistency or requiring redesign.
  • Designed motion and typography aligned with brand constraints while ensuring readability across fast-paced mobile formats.
  • Delivered dual-language outputs with Spanish localization, including platform-specific App Store and Play Store assets.
  • Optimized asset handling workflows, including image cutouts, background removal, and adjustments for inconsistent source quality.
  • Refined visual direction through iterative feedback, aligning unclear initial references into a cohesive and usable final system.
  • Enabled client-side execution through a structured template, reducing dependency on external editing for future content production.

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