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Technologies Involved:
VEO3
DAVINCI RESOLVE
ARTLIST
ADOBE AFTER EFFECTS
ELEVEN LABS
Project Description

Nora’s Nursery Inc., led by Tim Cordeiro, approached Oodles to create high-performing preroll ads for Amazon and YouTube using existing B-roll and product assets. The objective was to produce short-form videos that capture attention instantly, communicate product value clearly, and meet strict advertising guidelines while maintaining brand accuracy.

Scope Of Work

The project focused on editing 30-second preroll ads using provided footage and scripts. The requirement included creating strong hooks, motion graphics, and clean transitions while optimizing videos for Amazon and YouTube formats. Ensuring platform compliance, correct aspect ratios, product accuracy, and handling revisions based on feedback were critical to the overall execution.

Our Solution

Our solution for Nora’s Nursery Inc. focused on building performance-driven ad videos under strict platform and creative constraints:

  • Developed a structured 30-second edit with strong opening hooks and controlled pacing to capture attention quickly and deliver the message within limited viewer attention spans
  • Used clean motion graphics and text animations to enhance clarity while ensuring the visuals remained focused on product communication rather than unnecessary effects
  • Carefully curated B-roll usage to maintain product authenticity, removing mismatched or AI-generated visuals and replacing them with accurate brand-aligned footage
  • Refined sound design and music selection to support the tone of the video, adjusting intensity to ensure it complemented the visuals without overpowering the message
  • Ensured strict compliance with Amazon advertising guidelines by removing restricted elements and delivering platform-ready outputs 

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