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Melanie D
Marketing
LANCER
LANCER
Project Description
Melanie Doucet approached Oodles to handle high-volume video editing for social media, targeting doctors and nurses interested in HRT. The requirement was to transform green screen raw footage into simple, credible, and engaging videos. The challenge was to maintain clarity and trust while delivering multiple videos weekly under tight turnaround expectations.
Scope Of Work
The project focused on editing short-form videos under 2 minutes with a strong emphasis on speed and consistency. The client required 5 videos per week with a 1:3 turnaround expectation. The scope included green screen cleanup, intentional B-roll creation, captions, color correction, sound enhancement, and formatting for Instagram and LinkedIn while maintaining a professional and medically appropriate tone.
Our Solution
Our solution for this project focused on balancing speed, clarity, and production quality within strict timelines:
- Built a structured editing workflow to handle volume without compromising clarity, covering green screen cleanup, audio refinement, and consistent formatting for multiple platforms
- Focused on intentional B-roll selection including simple visuals, charts, and minimal animations that directly supported the message instead of using generic filler content
- Maintained a clean and credible visual style with precise captions, subtle graphics, and balanced pacing to suit a medical audience without overproduction
- Managed end-to-end production including background integration, intro-outro alignment, color consistency, and sound enhancement to ensure a polished final output
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