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Zelikovich guidance
Marketing
LANCER
LANCER
Project Description
Zelikovich guidance involved working with Rami Zelikovich to create map-based social marketing videos using Google Earth Studio. The requirement was to convert KMZ route data into visually engaging travel segments with realistic motion and transport-based perspectives, ensuring clarity, smoothness and a structured visual flow across each video.
Scope Of Work
The project focused on creating 10 travel video segments using KMZ files. Each segment required route animation with transport-specific camera views such as flight, bus, train and taxi. The goal was to ensure smooth path reveals, stable motion and realistic terrain visuals while maintaining clarity, correct perspective and consistent output quality across all segments.
Our Solution
Our solution for Zelikovich guidance involved a structured and adaptive execution approach:
- Analyzed KMZ route data to define camera logic, terrain behavior, and movement flow for each transport type to ensure realistic and usable outputs.
- Designed transport-based camera systems including low ground views for bus and taxi, elevated tracking for trains, and forward-facing flight perspectives for better visual clarity.
- Conducted live working sessions to guide execution in Google Earth Studio, covering path setup, camera control, and animation flow to align output with expectations.
- Shared step-by-step tutorials and resolved technical blockers such as path handling and camera alignment to maintain continuity and progress.
- Refined motion, pacing, and visual consistency through iterative feedback while balancing execution with real-time guidance and evolving requirements.
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