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Technologies Involved:
ADOBE AFTER EFFECTS
CANVA
DAVINCI RESOLVE
Area Of Work: Brand Videos
Project Description

Rahul Rajiv approached Oodles to refine and improve an existing LuvLamp ad video after initial testing revealed gaps in hook performance and narrative flow. The objective was to enhance the creative direction without rebuilding the entire video, ensuring the ad better captured emotional engagement while aligning with evolving performance expectations.
Scope Of Work

The project focused on revising an existing brand video to improve its hook, storytelling, and overall engagement. This included restructuring the opening sequence, integrating testimonial and UGC direction, and refining transitions. The scope also required aligning the video with a problem aware to solution oriented framework while maintaining consistency with the original concept.
Our Solution

Our solution for this project focused on refining creative direction while working within an already developed structure:

  • Analyzed initial ad performance feedback to identify weak hook retention and gaps in emotional engagement
  • Reworked the opening sequence to shift focus from product visuals to human connection and experience driven storytelling
  • Integrated a structured narrative approach based on problem awareness, product awareness, and solution positioning
  • Explored testimonial and UGC driven formats to improve trust and relatability without disrupting the core video flow
  • Adjusted scene sequencing and pacing to create a smoother transition between emotional buildup and product reveal
  • Iterated on multiple hook variations based on client inputs to align with expected tone and audience response
  • Balanced creative improvements with the constraint of retaining existing footage and overall structure
  • Delivered revised versions quickly while adapting to evolving feedback and shifting creative expectations

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