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Refillagain
LANCERProject Description
Refillagain, led by Carlton Branker, required converting a static skincare product image into a high-conversion video ad for social platforms. The goal was to create a premium countdown-based visual while preserving the exact layout, typography, and product clarity, ensuring the final output aligned with luxury skincare positioning and ad performance standards.
Scope Of Work
The project focused on transforming a static visual into a motion-based ad without altering composition. This included building a real-time countdown animation, maintaining exact layout and typography, applying subtle motion effects, and ensuring smooth playback. The scope later expanded to include extended duration, iterative refinements, and planning for multiple formats and looping versions.
Our Solution
Our solution for Refillagain focused on precision-driven motion design under strict visual constraints:
- Reconstructed the static layout into motion while preserving exact spacing, alignment, and product clarity to maintain brand integrity.
- Developed a real-time countdown animation that ticks accurately frame by frame without visual inconsistency or lag.
- Applied subtle enhancements such as controlled zoom, light shimmer, and reflection to increase engagement without disrupting the premium aesthetic.
- Delivered the first version within a same-day timeline while maintaining animation accuracy and smooth playback.
- Extended the video duration with additional sequences and motion layers based on evolving requirements post initial delivery.
- Refined transitions and removed unnecessary elements to maintain focus on the product and improve visual continuity.
- Structured the animation to support seamless looping and adaptability for repeated ad usage.
- Planned additional deliverables including multiple aspect ratios and platform-ready exports while managing execution dependencies outside production.