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Technologies Involved:
CANVA
Area Of Work: Social Marketing Videos
Project Description

BabyBibi approached Oodles to create engaging social media reels for their baby products during Christmas promotions. The goal was to convert raw product footage into clear, child friendly content that communicates product value while aligning with brand guidelines and maintaining a simple narrative suited for social platforms.
Scope Of Work

The project focused on producing structured social media reels using raw footage, brand guidelines, and spreadsheet inputs. Each reel required building a short narrative, applying brand visuals, adding text, transitions, and sound design, ensuring product clarity, adapting to a 16:9 format update, meeting tight timelines, and refining outputs based on revision feedback and input gaps.
Our Solution

Our solution for BabyBibi involved a structured yet adaptive execution approach:

  • Interpreted spreadsheet inputs and brand guidelines to define a clear visual direction before editing began
  • Converted raw clips into a concise narrative that highlighted product usage without unnecessary complexity
  • Applied soft colors, minimal text, and smooth transitions to maintain a child friendly and brand consistent style
  • Integrated sound effects and background audio to support engagement without overpowering the content
  • Adjusted composition to a 16:9 format after production started while preserving visual balance and pacing
  • Delivered the first reel within deadline despite late requirement updates and limited initial clarity
  • Implemented revision feedback quickly by correcting slide level errors without disrupting the overall flow
  • Maintained consistent follow ups to manage approvals, close gaps in direction, and ensure project completion under delayed responses

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