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Technologies Involved:
CANVA
Area Of Work: Brand Videos
Project Description

Jose Bioc from Ottesen Agency partnered with Oodles for a paid test project to create Meta ad creatives for a self help app using AI generated talking head videos and supporting assets. The goal was to deliver a 40 to 55 second video that meets Meta compliance standards while maintaining strong pacing, clarity, and engagement, with potential for ongoing creative production.
Scope Of Work

The project focused on editing AI generated talking head footage into a polished Meta ad using provided voiceover, b roll, and storyboard references. This included managing imperfect lip sync, sourcing or replacing b roll, adding captions, refining pacing and transitions, aligning with Meta ad standards, and delivering within strict 24 to 48 hour timelines with revision support.
Our Solution

Our solution for this project focused on structured execution under inconsistent inputs and strict delivery timelines:

  • Analyzed AI talking head footage and identified weak segments where lip sync and gestures broke, replacing them with relevant b roll and captions to maintain flow
  • Interpreted partial assets and references to define a clear visual direction instead of relying on rigid instructions
  • Built pacing and hook structure aligned with Meta ad performance patterns to improve retention and message clarity
  • Integrated captions, sound effects, and music selection to support both engagement and comprehension in short form formats
  • Adapted to external feedback systems and implemented detailed revisions on transitions, pacing, and visual consistency
  • Extended beyond the defined revision scope to correct gaps and meet expected output quality across milestones
  • Delivered alternate versions with variation in tone and music to support faster client decision making
  • Provided raw project files to support internal edits and ensure long term usability of assets

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