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Ai Fitness
LANCERTechnologies Involved:
CANVA
Area Of Work:
Product Videos
Project Description
Ai Fitness is a product video project for Scott Capelin focused on creating AI generated exercise videos for an online fitness program. The objective was to produce short, 30 second videos with clear movement, posture, and flow in a clean white environment while maintaining consistency across both replicated and original exercise formats.
Scope Of Work
The scope included generating AI based exercise videos from scratch, replicating reference content, and creating new exercise variations. Each video required accurate form, clean white background, proper framing, and 16:9 format. The work involved multiple revisions to refine background, composition, and clarity while aligning with evolving requirements.
Our Solution
Our solution for Ai Fitness focused on delivering consistent product videos while adapting to evolving requirements and maintaining production quality:
- Generated AI based exercise visuals ensuring accurate movement, posture, and clarity across both replicated and newly created videos aligned with program needs
- Iteratively refined videos by removing background distractions, isolating equipment, and rebuilding scenes to achieve a fully clean white environment across all frames
- Reworked framing and composition by shifting to 16:9 landscape format with wider views to improve visibility and match reference expectations
- Maintained consistency in pacing, transitions, and visual flow across multiple revisions despite changes in direction and incomplete initial requirements
- Managed production constraints by reprocessing scenes multiple times and absorbing final revision effort to deliver a precise output without increasing client cost
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