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Technologies Involved:
CANVA
Area Of Work: Product Videos
Project Description

Soyeon Park approached Oodles to create short form video ad creatives for a focus app, targeting Meta and Google platforms. The requirement was to produce performance driven videos from structured scripts using stock and AI generated visuals, with a clear focus on simple execution, strong messaging, and vertical formats optimized for platform performance.
Scope Of Work

The project required producing four short form video ads in 9:16 format based on detailed script pages. It involved converting structured content into engaging visuals, sourcing or generating footage, adding captions and motion elements, and ensuring each video met platform standards while maintaining consistency, clarity, and alignment with performance focused ad objectives.
Our Solution

Our solution for this project focused on structured execution under limited assets and tight timelines:

  • Translated structured script inputs into clear visual narratives optimized for short form ad consumption
  • Sourced and combined stock footage with selective AI generated visuals based on feasibility and impact
  • Maintained focus on message clarity over heavy visual styling to match expected output quality
  • Designed text overlays, captions, and motion elements to guide attention and improve retention
  • Optimized all creatives for Meta and Google vertical ad formats ensuring platform compatibility
  • Resolved ambiguity in script structure by interpreting fragmented content into cohesive outputs
  • Managed missing asset scenarios by independently handling footage sourcing and creative direction
  • Delivered within tight timelines while correcting scope gaps and ensuring all required videos were completed

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