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M&G CRM
LANCERTechnologies Involved:
PYTHON
Area Of Work:
Generative AI
Project Description
M&G CRM approached Oodles to develop an AI-powered CRM and workflow automation platform designed to streamline business messaging operations at scale. The client required an intelligent system capable of automating outbound messaging campaigns, managing inbound customer interactions, and integrating AI chatbots to improve communication efficiency across messaging platforms.
Scope Of Work
The project focused on building an AI-enhanced CRM platform with automated messaging and workflow management capabilities. The scope included CRM module development, outbound campaign automation, inbound message handling, AI chatbot integration, workflow automation, scalable multi-client architecture planning, and messaging platform optimization for seamless customer communication management.
Our Solution
To address the client’s messaging automation requirements, Oodles developed an AI-powered CRM solution focused on workflow efficiency, automated communication handling, and scalable messaging operations.
AI-Enhanced CRM Development: Built a centralized CRM platform to manage customer interactions and messaging workflows efficiently.
Outbound Messaging Automation: Implemented automated outbound messaging campaigns to streamline customer outreach processes.
Inbound Reply Management: Developed intelligent workflows to manage and organize inbound customer responses seamlessly.
AI Chatbot Integration: Integrated AI chatbots to automate responses and improve customer interaction efficiency.
Workflow Automation: Automated communication workflows to reduce manual efforts and improve operational productivity.
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