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Odoo marketing expert
LANCERProject Description
A marketing-tech firm specializing in D2C growth strategies approached Oodles Platform to streamline campaign operations and brand-specific financials. The client needed a robust ERP system with secure hosting, invoicing automation, and real-time analytics. A tailored solution was delivered using Odoo Community v18 with key modules for campaign management and multi-brand finance tracking.
Scope Of Work
The client aimed to centralize control over multi-brand campaigns and automate finance operations. The project addressed areas such as ERP setup, marketing workflow automation, financial structuring, and analytics reporting. Services included secured deployment, campaign dashboard creation, GST-compliant invoicing, and custom reporting features.
Our Solution
To meet the client’s business needs, the ERP environment was hosted on a secured VPS with role-based access, secured via Fail2ban. PostgreSQL was configured to support backend operations, while Python dependencies and libraries were set up for custom module integration.
Key Features Implemented:
- Multi-Brand Campaign Dashboard: Centralized tracking of campaign KPIs across brands.
- Automated GST-Compliant Invoicing: Simplified invoice creation with tax structure adherence.
- Financial Structuring by Brand: Enables independent P&L management per brand.
- Real-Time Revenue Analytics: Integrated tools for daily, weekly, and monthly revenue trends.
- Branded Report Generation: PDF exports using wkhtmltopdf for stakeholder-ready reports.